What is the primary purpose of your website? (sales, lead generation, bookings, brand awareness, information, etc.)
Who is your target audience? (countries, age, interests, languages)
Who are your main competitors (websites you compare yourself to)?
What traffic channels are most important to you right now? (Google search, social media, ads, referrals, email, etc.)
What platform/CMS is your website built on? (WordPress, custom code, Shopify, Tilda, etc.)
When was the website created or last updated?
Do you have any analytics tools connected? (Google Analytics, Google Search Console, Hotjar, etc.)
Is your website multilingual? If yes, how is it implemented? (WPML, Polylang, subdomains, separate websites, etc.)
Have you noticed any recurring issues: slow loading, mobile display problems, broken forms, payment issues, etc.?
Do you currently use SEO-optimized content, or was content written without SEO in mind?
Who manages your content? (you, an in-house team, external copywriters/agency)
Do you have a blog or news section? How often is it updated?
Which pages are the most important for your business? (homepage, product/service pages, booking page, contact page, etc.)
Where do most of your leads or clients currently come from?
Do you have integrations with CRM or messengers (WhatsApp, Telegram, Bitrix24, HubSpot, etc.)?
What Call-to-Actions (buttons, forms, booking systems) are you currently using, and do they work effectively?
Do you have regular backups of your website?
Which hosting provider and plan are you using? Are you satisfied with speed and support?
Do you update plugins, themes, and security tools regularly? (e.g. Wordfence, iThemes, etc.)
Do you have an active SSL certificate, and is it configured properly?
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